Bring Back Small

Small is slowly disappearing. In our rich world small really does get a bad wrap. Oh, to be small. Tall, grande, large, even medium is better than small. Anything but small.

Today this was proven yet again. I read this morning that Tim Horton's, a doughnut chain in Canada, had decided to eliminate the small-sized drinks serving and replace them with the medium-sized. So I guess that in theory small still exists.....it just got bigger.

It's been sometime since I wrote in my blog but this story has given me the itch again.

Consumption is king in our society and "more for less" is seemingly the law that guides consumer spending and thus the actions of corporations who seem to just blindly accept this law.

I believe I have already written about the pizza ordering episode I once had to endure. I simply wanted to order a medium pizza for delivery. I was told by the nice girl on the other end that I should rather get the special which not only gave me a second pizza for an extra buck or two but also a free two litre bottle of pop and an entire chocolate cake. All I wanted was a medium pizza and it seemed that I was really breaking one of the basic laws of physics. That law was one that the clerk definitely remembered from their physics 101 class because she simply could not understand how a customer could refuse - I did. She succeeded in making me doubt my decision by the way.

This change in Tim Horton's drink sizes also reminds me of how the small drinks at McDonald's are now the same size as the large drinks I used to buy there as a child. It reminds me that you have to know that Starbucks had something called a "short" to now order a short. They'll still serve it...it just is no longer on the menu.

Then we wonder why North Americans waste so much food. I go to most restaurants and feel sick at the end of a meal having pigged out so as not to leave any food on my plate (good boy always finishes his plate). Many people would gladly pay as much for a portion they could actually finish (ie. a smaller one) than leave half of the food on their plate. I know I would. Wouldn't you?

It is time for us to think small is beautiful again. Timmy should not fall for such a brainless law and grow up.


Let me know what you think about what you have just read. Please and thanks!

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