Smarties For Dummies?

Halloween has come and gone but all the candies that my children collected are still piled high five days after the big day. So we are having regular treats now. Smarties is one of the more popular options in my family because there are many candies in a box (apparently size does not matter when it comes to candies.....), they are colourful and they are fun to sort into their respective colours. So...yes....they are colourful.

Intelligently the makers of Smarties (Nestle) have decided to no longer use artificial colours in Smarties. Good news. They announce this on the side of the box by stating "No Artificial Colours*". If you follow the asterisk to the back of the box Nestle goes on to say "Non-Artificial Colours are prepared from natural sources. For more information visit www.smarties.ca". So I went there to find out more. The page with all the details is http://www.smarties.ca/main/english/noartificial.html. Question 2 on the page tells you that ""Prepared from natural sources" means that materials used to manufacture these colours are from vegetable, mineral or animal sources and are drawn from the CFIA list of Permitted Natural Colours in Canada http://www.inspection.gc.ca/english/fssa/labeti/decisions/coloure.shtml"

Holy cow....quite the task to describe natural isn't it? I would have thought that Smart people would simply just get it. No need to explain in details. No Artificial Colours means nothing artificial - in other words....natural! I think it is clear enough. Maybe lawyers had a hand in this again....or some out of touch marketing or advertising guru that feels that all the precious little space on the blue box should be filled with descriptions of what natural means. Are we so out of touch with nature?

Eating Smarties does not make you smarter.

Let me know what you think about what you have just read. Please and thanks!

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