Growing Share in a Dying Industry

I was received a tele-marketing call today from The Montreal Gazette. They wanted me to subscribe and asked me a few questions.

Do you ever read The Gazette? No.
Never, not even a few times? No.
Are you interested in subscribing? Uh....no.
Not even for $5.99 a month? No.

Two months ago they tried to give it to me for free and I told them I was not interested. Now they think I will pay money to subscribe? They should track the responses they are getting from customers so that they do not waste money paying people to call on prospects that have little chance of subscribing and becoming new customers. Focus on those that haven't said no to you already!

Better yet...stop trying to increase market share in the printed paper world which is disappearing. It is not a very good long-term strategy to spend money on a disappearing market. Focus on new media and ways to make money online.

Let me know what you think about what you have just read. Please and thanks!

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