Important Message?

How important must a message be if its sender takes the time to print it in colour on a glossy piece of paper, insert it into a plastic bag and then, to boot, have it hand delivered to your front door? I would think very. I am not talking about a publi-sac with adverts and flyers from twenty different businesses. No...I mean one advert, one bag.

Mazekia Kitchen, a kitchen renovation joint clearly thinks its message is important. But clearly it is not important enough for them to target it. Rather they dropped off one of these plastic bags at every house in our neighbourhood.

Foolish waste of money don't you think? I am thinking there are more effective ways reach your target. Time to rethink the advertising campaign, especially in this day and age where people go and get information for themselves rather than wait for it to arrive.

Our kitchen was renovated, by the previous owners of our house, two or three years ago. Whomever approved the budget for this must not have thought the message important enough.

Let me know what you think about what you have just read. Please and thanks!