Riez de leurs mots - du MAURIER

"We have updated our packaging to help reduce its impact on the environment.  Small steps make the difference."

The foil has been replaced by recyclable paper.  The cardboard packaging meets standards supporting sustainable forest management.

"new look.  new approach."

This sounds great doesn't it?  Another company deciding to finally change its ways and start realizing that there may actually be some profit in going green and in taking small steps to help the environment and consequently the health of our planet.

FULL STOP

I saw the advert for this product on page 58 of the May 7-14, 2009 Georgia Straight.  What product and which company?  Let me give you another hint.  The advert also had the words below splattered across the bottom 20% of the page.  These letters were not stylized.  They were black on white.  There was no marketing message.  They did however have an even more compelling message than the fancy words in the top 80%.

"Cigarettes are highly addictive"

This advert really chokes me up.  Here we have a company who is polluting and sickening the people of the planet trying to gain market share from their competitors by advertising new, greener, earth-friendly packaging.  I tried to go to the du MAURIER web site but to see any details you need to register.  This is required to ensure that one lives in Canada and that one is above the legal age.  To register you must supply your name, drivers license number, social insurance number, address, date of birth, home phone number and email address.  The information is then sent to Equifax and checked against your consumer credit report.

So somehow, a company whose information and marketing is so freaking tightly regulated by the government that, on the web anyway, one needs to give as much info as one does when asking for a loan at a bank.....somehow this company, selling a product that is so ostracized that one can't use it within many feet of the front door of any public building....somehow a company whose products burn off into the atmosphere known carcinogenics.....somehow this company can advertise in a newspaper that is FREE, that is widely available and this company can somehow try and convince us moronic dumb-ass consumers that they are trying to help the planet?????  Are we falling for this nonsense?  I certainly hope not.

This company deserves to be shot, buried and put in the museum labelled as the dodo of an era long gone.  How dumb du you think we are du MAURIER?

Let me know what you think about what you have just read. Please and thanks!

Comments

alcino said…
The problem is that most human beeings are dumb indeed, starting by the cigarette smokers and finishing by the politicians, it is sad but it is the reality, if it was not the case, du Maurier and many others would have been out of business a long time ago...
May 14, 2009
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